Are Virtual Restaurants Dining's Next Hot Trend? by @VChamlee for @Eater

Are Virtual Restaurants Dining's Next Hot Trend? by @VChamlee for @Eater
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Ando, Green Tiffin, Sprig: No, these aren’t the newest Noble Houses in Westeros, though their existence is nearly as mysterious as the world of Game of Thrones.
These are three of the country’s most popular digital restaurants — restaurants that exist to serve food only via delivery. Increasingly, consumers are turning to delivery for their meals over take-out or dining out.
This has been a growing trend for the past few years, but the recent announcement that one such startup, FoodChéri, has raised more than $6,700,000 suggests it’s a global trend, and one that’s worth millions.
In fact, there’s probably a lot more lush Silicon Valley-based venture capitalist money headed to the delivery-only sector. FoodChéri bills itself as a company that caters to busy professionals in and near Paris, delivering some 1,000 ready- to-heat meals per day.
It’s not a restaurant in the traditional sense; hungry customers can’t, for instance, pay a visit to FoodChéri and grab a table for two.
What they can do is place an order for a meal that, like at a restaurant, is prepared by a chef, and have it delivered to their home or office.
This puts it in the same vein as delivery-only American startups like Munchery, or the UK-based EatFirst.
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